SLOGANS
Manifesto #1
BBC America is television that brings Americans a world of new ideas, characters, and culture they won’t find anywhere else
#1
NEW IDEAS. NEW CULTURE. NEW WORLD.
BBC AMERICA
FAR FROM ORDINARY
#2
OUR IDEAS, OUR CHARACTERS, OUR CULTURE.
YOU WONT FIND THAT ANYWHERE ELSE BUT HERE.
BBC AMERICA
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#3
TELEVISION THAT BRINGS YOU SOMETHING NEW.
BBC AMERICA
FAR FROM ORDINARY
#4
BRINGING YOU A WORLD OF NEW.
BBC AMERICA
LOOK FURTHER
#5
A NEW IDEA. A NEW CULTURE. A NEW WORLD.
BBC AMERICA
LOOK FURTHER
#6
WHERE ELSE CAN YOU FIND NEW IDEAS, NEW CHARACTERS, NEW CULTURE
…LIKE THIS?
BBC AMERICA
LOOK FURTHER
#7
OUT WITH THE OLD AND IN WITH THE NEW…IDEAS, CHARACTERS, AND CULTURE.
BBC AMERICA
FAR FROM ORDINARY
#8
YOU WONT FIND THIS WORLD ANYWHERE ELSE ON TELEVISION.
BBC AMERICA
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#9
A WORLD OF CULTURE LIKE NOTHING ELSE.
BBC AMERICA
LOOK FURTHER
#10
SHOWS THAT SIMPLY MAKE YOU FEEL BETTER
BBC AMERICA
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#11
IDEAS, CHARACTERS, AND CULTURE THAT ARE A RARE FIND
BBC AMERICA
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#12
YOU LIVE LIFE A STEP AHEAD. SHOULDN’T YOUR TELEVISION?
BBC AMERICA
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#13
TELEVISION THAT LIVES LIKE YOU. ONE STEP ABOVE.
BBC AMERICA
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#14
TELEVISION LIKE YOU. ABOVE THE REST.
BBC AMERICA
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Manifesto #2
Expand your sense of self
#1
AWARE OF YOUR WORLD. AWARE OF YOUR TIMES. AWARE OF YOURSELF.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#2
THERE ARE ALWAYS WAYS TO EXPAND YOUR SENSE OF SELF.
THAT’S WHY WE’RE HERE
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#3
DON’T STAY WITHIN ONE LITTLE BOX. LOOK OUTSIDE IT.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#4
KNOWLEDGE…IS EXPANDABLE.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#5
EXPAND YOUR HORIZONS.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#6
TAKE EVERYTHING YOU KNOW AND EXPAND IT.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#7
FIND OUT MORE ABOUT YOUR WORLD, YOUR TIMES, YOURSELF.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#8
THERE’S A SHOW FOR EVERY ASPECT OF YOUR LIFE.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#9
WE COVER EVERY FACET OF YOUR LIFE
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#10
GET TO KNOW YOURSELF BETTER
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#11
YOUR SENSE OF SELF IS EXPANDABLE
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#12
EXPAND.
BBC AMERICA
FAR FROM ORDINARY
(ALT. LOOK FURTHER/DON’T HOLD BACK)
#13
REACH NEW DEPTHS
BBC AMERICA
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#14
DEPTHS ABOVE
BBC AMERICA
FAR FROM ORDINARY
Manifesto #3
Look deeper
#1
TAKE A LOOK PAST THE SURFACE
BBC AMERICA
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#2
LOOK BELOW THE SURFACE
BBC AMERICA
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#3
MORE THAN MEETS THE EYE
BBC AMERICA
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#4
THERES MORE TO US THAN MEETS THE EYE
BBC AMERICA
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#5
THERE IS ALWAYS MORE THAN MEETS THE EYE
BBC AMERICA
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#6
DELVE DEEPER
BBC AMERICA
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#7
THERE’S MORE
BBC AMERICA
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#8
OPEN YOUR EYES TO SOMETHING MORE
BBC AMERICA
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#9
FIND SOMETHING MORE
BBC AMERICA
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#10
WHERE YOU’LL FIND SOMETHING MORE
BBC AMERICA
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#11
A CONNECTION ON A DEEPER LEVEL
BBC AMERICA
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#12
REACH NEW LEVELS
BBC AMERICA
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#13
DISCOVER ANOTHER LEVEL
BBC AMERICA
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#14
DISCOVER A NEW LEVEL
BBC AMERICA
FAR FROM ORDINARY
Manifesto #4
Break away from the ordinary
#1
TAKE A BREAK FROM THE ORDINARY
BBC AMERICA
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#2
THERE ARE ORDINARY CHANNELS. AND THEN THERE ARE EXTRAORDINARY ONES.
BBC AMERICA
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#3
THERE ARE ORDINARY CHANNELS. AND THEN… THERE’S
BBC AMERICA
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#4
THIS IS NOT YOUR ORDINARY CHANNEL
BBC AMERICA
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#5
STUCK WITH PLAIN AND ORDINARY? BREAK AWAY WITH
BBC AMERICA
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#6
GO SOMEWHERE FAR AWAY FROM ORDINARY
BBC AMERICA
FAR FROM ORDINARY
#7
YOU ARE MORE THAN ORDINARY. YOUR TELEVISION SHOULD BE TOO.
BBC AMERICA
FAR FROM ORDINARY
#8
YOU ARE FAR FROM ORDINARY. SHOULDN’T YOUR TELEVISION BE TOO?
BBC AMERICA
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#9
SOMETIMES ORDINARY IS UNAVOIDABLE.
BUT SOMETIMES YOU CAN BREAK AWAY.
BBC AMERICA
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#10
WHO SAYS YOU HAVE TO STAY WITH JUST ORDINARY?
BBC AMERICA
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#11
ESCAPE THE ORDINARY
BBC AMERICA
FAR FROM ORDINARY
#12
SAY GOODBYE TO ORDINARY. SAY HELLO TO
BBC AMERICA
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#13
YOU NEVER KNOW WHAT YOU’LL FIND WHEN YOU WATCH
BBC AMERICA
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#14
A PLACE UNLIKE ANY OTHER
BBC AMERICA
FAR FROM ORDINARY
Manifesto #5
International content and ideas that broaden horizons…and bring the world into sharper focus
#1
THE WORLD IS A LITTLE CLEARER HERE
BBC AMERICA
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#2
SEE WHAT IT’S LIKE OUTSIDE YOUR COMFORT ZONE
BBC AMERICA
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#3
LOOKING FOR A LITTLE CLARITY?
BBC AMERICA
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#4
FIND OUT WHAT YOU’VE BEEN MISSING
BBC AMERICA
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#5
LEARN SOME THINGS YOU DIDN’T KNOW YOU DIDN’T KNOW
BBC AMERICA
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#6
BROADEN YOU MIND
BBC AMERICA
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#7
OPEN UP YOUR WORLD
BBC AMERICA
FAR FROM ORDINARY
#8
SEE THE WORLD A LITTLE MORE CLEARLY
BBC AMERICA
FAR FROM ORDINARY
#9
SEE THINGS MORE CLEARLY
BBC AMERICA
FAR FROM ORDINARY
#10
NEW CONTENT. NEW IDEAS. NEW HORIZONS.
BBC AMERICA
FAR FROM ORDINARY
#11
BROADEN YOUR HORIZONS. SHARPEN YOUR FOCUS.
BBC AMERICA
FAR FROM ORDINARY
#12
A WORLD OF CONTENT AND IDEAS
BBC AMERICA
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#13
A BROAD HORIZON OF IDEAS IN SHARP FOCUS
BBC AMERICA
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#14
A CHANNEL WITH MANY FACETS
BBC AMERICA
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Manifesto #6
Stories that resonate, regardless of where in the world they originate
#1
EVERYDAY STORIES, LOVE STORIES, COVER STORIES, BREAKING STORIES. EVERYTHING EXCEPT THE SAME OLD STORY.
BBC AMERICA
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#2
OUR PICTURES TELL A MILLION WORDS
BBC AMERICA
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#3
A PICTURE TELLS A THOUSAND WORDS. OURS…TELL MORE THAN THAT.
BBC AMERICA
FAR FROM ORDINARY
#4
EVERY PICTURE TELLS A STORY. OUR STORIES RESONATE.
BBC AMERICA
FAR FROM ORDINARY
#5
THE BEST STORYTELLERS TRANSCEND BOUNDARIES
BBC AMERICA
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#6
THE BEST STORYTELLERS COME FROM FAR AWAY, YET STILL HITS HOME.
BBC AMERICA
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#7
WE RELATE
BBC AMERICA
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#8
WE STRIKE A CHORD
BBC AMERICA
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#9
STORIES YOU FEEL
BBC AMERICA
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#10
STORIES YOU CAN FEEL
BBC AMERICA
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#11
STORIES THAT DEFINE HUMANITY
BBC AMERICA
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#12
STORIES YOU SEE, HEAR, FEEL.
BBC AMERICA
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#13
YOU’LL NEVER LOOK AT LIFE THE SAME WAY AGAIN
BBC AMERICA
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#14
WHERE OUR SIDE OF THE STORY MEETS YOUR SIDE OF THE STORY
BBC AMERICA
FAR FROM ORDINARY
Manifesto #7
BBC America viewers feel part of a club who ‘get it’
#1
JOIN THE CLUB
BBC AMERICA
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#2
WE GET IT
BBC AMERICA
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#3
WE GET IT. AND WE KNOW YOU DO TOO.
BBC AMERICA
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#4
BECAUSE YOU GET IT
BBC AMERICA
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#5
YOU’RE NOT THE ONLY ONE
BBC AMERICA
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#6
COMING FROM AFAR, BUT CLOSER THAN YOU’VE EVER KNOWN
BBC AMERICA
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#7
YOU SEE RIGHT THROUGH US
BBC AMERICA
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#8
WE SEE RIGHT THROUGH YOU
BBC AMERICA
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#9
WE GET THROUGH TO YOU
BBC AMERICA
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#10
WE TELL IT LIKE IT IS
BBC AMERICA
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#11
YOU EXPECT THE BEST AND WE KNOW IT
BBC AMERICA
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#12
YOU KNOW IT
BBC AMERICA
FAR FROM ORDINARY
#13
A CONNECTION LIKE NOTHING ELSE
BBC AMERICA
FAR FROM ORDINARY
#14
FIND THE CONNECTION YOU NEVER KNEW WAS MISSING
BBC AMERICA
FAR FROM ORDINARY