Ingram Micro Cloud

Ingram Micro Cloud is the world’s largest cloud platform provider–and for them, I developed rich stories and campaigns that connect with people and drive them to click that CTA button. I wrote to make complex technologies seem simple with concise and impactful messaging that stays on brand. I sought to inspire and educate with every piece of marketing collateral I created, including web pages, landing pages, email campaigns, blogs, social media, ebooks, brochures, and more.

CU Direct

At CU Direct, a leading credit union service organization, I served as a full-time copywriter developing innovative and effective B2B marketing copy and content for a wide range of products including a loan origination system, a marketing automation platform, an auto financing network, and an online vehicle shopping website. I worked to develop brand-aligned messaging across entire marketing campaigns, sales collateral, emails, web, social media, event signage, and print ads. 

American Advisors Group

At American Advisors Group, the leading reverse mortgage company in the nation, I served as the Digital Content Writer. I created all the content for the company’s main website, as well as their numerous sub-websites. I wrote all articles featured on the company’s News & Updates Blog section, as well as their digital newsletter and emails. I optimized them for search engines (SEO), weaving in targeted keywords seamlessly. I created complete advertising copy for all digital, such as landing pages, banner ads, email blasts, and text ads.

Fremont College

Fremont College, an innovator in professional education, brought me on board as an independent contractor in the summer of 2017. For them, I wrote articles highlighting their Paralegal Program and Wellness Program, as well as emails to re-engage future students/prospective leads that had gone cold. I also wrote a “Professor Profile” and a “Student Spotlight”, two web/print projects featuring a star student and a popular professor. I also named a new social campaign called “My Fremont Inspiration” featuring images of students sharing the inspirations behind their degree pursuit at Fremont College.

YPM

In 2017, the premier lead-gen digital marketing and media agency YPM tasked me to write a white paper for an insulation client. I researched everything I could about insulation and the client, then delivered an in-depth 9-page white paper titled “Home Insulation 101”. It covered every topic from insulation benefits to insulation types, to questions to ask when choosing your insulation contractor.In 2017, the premier lead-gen digital marketing and media agency YPM tasked me to write a white paper for an insulation client. I researched everything I could about insulation and the client, then delivered an in-depth 9-page white paper titled “Home Insulation 101”. It covered every topic from insulation benefits to insulation types, to questions to ask when choosing your insulation contractor.

Hautelook

At the end of 2013, I acquired experience writing for the Fashion Industry with none other than the popular online retailer Hautelook, a Nordstrom Company. For them, I wrote a diverse array of copy including:

– Concise, compelling pre-headers and subject line text to lead daily emails
– Tumblr post edits
– Taglines/Headlines and names for online sales events
– Body copy and text lines for brand-dedicated web pages like Sole Society and Citizens of Humanity
– ‘Call to Action’ lines
– Banner ad copy

Digital Lion Marketing (Daily Planet Marketing)

Although this digital marketing agency was known as Daily Planet Marketing during my time working on their projects, Digital Lion Marketing has continued as their successor. For them, I created copy for their 2013 client Christmas gift as well as wrote Local Ad Sales Sheets.  I generated taglines/headlines and advertiser benefits copy for the 2013 and 2014 Promotion of the following successful and well-known television shows:

– Travel Channel’s Baggage Battles 
– Great American Country’s Wrangler National Finals Rodeo
– Cooking Channel’s My Grandmother’s Ravioli
– Travel Channel’s Man Finds Food
– Food Network’s Guy’s Grocery Games
– Cooking Channel’s Rev Run’s Sunday Suppers
– Travel Channel’s Bizarre Foods
– Great American Country’s Farm Kings
– HGTV’s Property Brothers

Trailer Park

Drive down Hollywood Blvd and you’ll see the 12-story building bearing the name Trailer Park, one of the most successful entertainment marketing agencies in the industry.  In 2008, I served as an in-house copywriter for all departments, and the Head Copywriter for the Television department. I wrote numerous Television Promos, Theatrical Trailers, Theatrical Teasers, Taglines, and Campaign Launches. I worked under tight deadlines, I multi-tasked, wrote and managed multiple projects with solid attention to detail. I worked closely with talented film and TV editors, other copywriters, producers, and any other colleagues from the theatrical and television departments.

Crew Creative

In the beginning of 2009, I began to work with another entertainment advertising agency called Crew Creative, where I wrote television promo copy for the original series of The Land of the Lost.  I also wrote episodic copy, campaign launch copy, and taglines for Grey’s Anatomy.  Finally, I wrote taglines and promo concepts for print for The Dr. Oz Show.

The Cimarron Group

Starting in the Spring of 2007, I began work with one of the top film advertising agencies in Hollywood, The Cimarron Group.  I began by writing television promo scripts for the DVD releases of some old favorites: Dynasty, Beverly Hills 90120, Melrose Place, and Charmed.

My freelance writing relationship continued through 2010 and culminated in various projects including television promo copy and taglines for BBC America’s Robin Hood, as well as the Fall season of So You Think You Can Dance.  I also conceptualized branding and wrote tagline and ID copy for the BBC America network.

VegeUSA, LLC

VegeUSA creates vegetarian dishes so flavorful, it wasn’t difficult at all to describe its deliciousness!  For this company, I created romantic copy and product descriptions for packaging, website content, fliers, brochures, and posters.  I also created a print newsletter for the company’s retail market, filling it with relevant and interesting articles and advertisements.  For research, I sampled the dishes I would write about and, I must say, it was the tastiest research I’ve ever conducted!

Eastgate Publishing

In June 2010, I wrote an article for Eastgate Publishing to publish in the August 2010 issue of Philippine Airline’s in-flight Magazine, Mabuhay.  I researched and used past experience to write a travel article titled “The Top 10 Reasons to Visit LA’s Top 10 Theme Parks”.

City News Group

In the spring of 2013, I got the chance to work with one of the most wide-covering newspaper groups in the Inland Empire.  City News Group publishes relevant local news for, not just one, but six areas: Colton, Grand Terrace, Loma Linda, Moreno Valley, Redlands, and San Bernardino.  For them, I covered multiple events around those areas, conducting interviews, researching, and writing newspaper articles on the stories that were then published in their weekly newspaper.

Pasadena Humane Society

At the end of 2009, I did a few Pro-Bono projects for the Pasadena Humane Society, in part to help out with a cause that has a special place in my heart: animal welfare.  I voluntarily created and produced copy for print ads to promote pet adoption through brochures, fliers, and posters.  In addition, I conceptualized an entire dog mock-event and wrote a corresponding mock-grant proposal.

Craig Murray Prod. / mOcean

For Craig Murray Productions (which was the sibling company to another top entertainment advertising agency, mOcean) I operated voice-over booths and recorded the voices of movie voice-over artists to be used in commercial trailers.  I operated the machine room and patched edit bays with appropriate decks to copy completed trailers to DVcam tapes.  I logged and captured (digitized) trailers and promos into Final Cut Pro & compressed it to be able to send to major clients by email.  I also physically travelled to deliver trailer tapes to studio clients like Disney and Warner Brothers.  Amongst all this, I continued writing copy, practicing with spots the company was already working on, such as Disney’s Bolt and Bandslam.

University of CA, Riverside

I attained a Bachelor of Arts degree in Film, with a Creative Writing Minor.