TV Commercial Concepts
#1
Cute little kids playing in the playground. We focus on two particular little girls, around 4-years old, playing doctor with a toy stethoscope and other toy doctor tools. They are talking in complete kid terms.
Kid 1 – “Wanna play pretend? You be the doctor and I’m the sick person okay?
Kid 2 – “Okay.”
Kid 1 – “Doctor Doctor! My toesies hurt and its ouchie! (kid 1 shows kid 2 her toe through her glittery sandal. She fake cries and is so cute!
Kid 2 (very stern and grown up) – “It’s okay. Don’t cry, little kid. You’re in luck because I’m a grown up doctor and I know how to cure boo boos. Where did you hurt you boo boo and how?” Kid 2 puts her stethoscope on Kid 1’s toe and listens.
Kid 1 – “Well I was playing with my pretty pretty princess dolls and I accidentally dropped one and it accidentally dropped on my toesies and then it hurt my toesies! Doctor what should I do? Should I call my mommy?”
Kid 2 – “No need for that. All you have to do is elevate your fibular mitochondria into a fifty degree angle to which the blood flow can rush to the lower level of your mesticular valves, at a rate faster than your cardiovascular membranes.”
A beat. Kid 1 looks at kid 2, crosses her arms and frowns.
Kid 1 – “You’ve been watching The Dr. Oz Show again haven’t you?”
Title: The Dr. Oz Show
Weeknights at 4
Health information everyone can use.
#2
Scenes of Doctors in doctors’ outfits doing other professions, but doing these other professions in complete doctors’ language.
For example. A doctor in full doctor gear, but with the movie theater hat on, at the movie theater concession counter, taking the order of a couple ordering popcorn.
“The trans fat and saturated fat in popcorn will block the arterial highways of the coronary artery and lead to cardiovascular blockage down the line in later life.” Couple has funny reaction shot, Guy says, “Oh. Okay, no butter please.”
Another similar situation, but a different profession, such as a doctor in full doctor outfit gear, except for the restaurant hat on, working as a waitress. She is serving her dishes and explaining to her table that this is her just her day job just until she is discovered as a wonderful surgical doctor, she boasts about her beautiful hands and tells her customer to look at what perfect surgical hands she has, and that they were featured on the cover of her college medical magazine. Customers have funny reaction shots.
Or waitress is serving a couple and the guy says, “Excuse me waitress, my food tastes weird.”
The waitress goes, “That’s funny, hmm, okay open your mouth,” She forces a tongue stick in there “Say aaaah”, and checks him like a physical. “Yes, like I suspected, your pulmonary tract is affecting the taste buds on your jugular extremities, thus resulting in taystobadliosis. (she speaks in complete medical terms very intelligently)
Brings out stethoscope, and is ready to listen. “Lift your shirt please?” Angry reaction shot from the guy’s girlfriend.
Narr: There’s new medical show on TV…
End with three of four doctors looking down at what seems to be a patient. The camera is the viewpoint of the “patient” looking up at three doctors surrounding it looking down at the camera. Doctors speak in complete medical doctor terms about inserting the valve here and connecting this tube there. They expect a speedy recovery and mention that “the owner should be very happy with the results.”
Pause, as we let the viewer sink in this weird information. Camera pans out for us to see the doctors surrounding a car engine, looking into the front hood, about to insert a car part. They have auto jumpsuits beneath their surgical doctor apron. Fellow mechanic changing oil at the next car looks at them really weird and kind of irritated, “Will you guys just put the part in already?!?”
Reaction shot of Doctors looking at each other with a funny reaction shot; one doctor snaps his latex doctor gloves, ready to go in!
(We can go two ways with the point of this commercial. One direction is that The Dr. Oz Show is so good that it puts all the doctors out of work where they have to go into other professions. Or the second direction is that The Dr. Oz Show is so good, we all can be like doctors even in our current profession.
Maybe have a last line expressing that, like, “A show with so much useful medical information, we may never need doctors again” A medical show so good, it may put doctors out of business”
Or
“The Dr. Oz Show. It brings out the doctor in all of us.”
Title: The Dr. Oz Show
Weeknights at 4
#3
Setting is a family dinner table. The daughter, college-aged, has brought home her current boyfriend to mom and dad. The dad doesn’t like him already and is frowning because he is protective of his little princess. The mom is stereotypically nurturing and accepting, setting down dishes of a delicious dinner, before she sits down herself.
Daughter, so in love: “Mom and Dad I’m so excited for you to finally meet Tommy.”
Tommy is handsome and bad-boy-rebel looking, but respectful.
Daughter, “Tommy my dad is a doctor at the medical center downtown. He specializes in open heart surgery…”
Tommy, “Wow, I am very impressed sir. Heart surgery is a very respectable field in which not many can excel. I’m studying open heart surgery myself. You know, I heard so and so…” Tommy shares intelligent medical information with dad. Dad is surprised and speechless.
Dad, still hesitant in liking Tommy. “Yes that’s’ right, but that information could be debated.”
Tommy, “Correct, but doctors are near to accepting this as fact, blah blah blah. You know some doctors think that it just a myth, but it actually is a fact that blah blah,” more impressive information.
Dad is impressed and intrigued and starts to like the Tommy.
Dad, “That’s true! That’s what I believe. I am trying to convince my colleagues at the hospital that minimally invasive surgery is the way to go, blah blah blah. But some of my colleagues in my department are simply impossible; they don’t know what they’re saying!
Tommy “I agree with you sir, you are obviously absolutely correct with all the information you think.”
Dad smiles. “You must have a great mentor, you studying under.”
Tommy “Oh, well, yes, he’s the best cardiologist at blank and blank university. Oh, but I would have loved to be your understudy, you are amazing!”
Dad chuckles, pretends to be humble, waves the compliment away, but still chuckling, “Well son, I do have years and years of experience. Graduated suma cum laude from Stanford medical. But I don’t know any young person who has even heard of the pulmonary research that you know. Where again are you studying medicine?”
Tommy continues to eat. “Oh, well I either go the TV in the living room, or if my little brother is using it I just go to the TV in my parents’ room, just until I can save up enough money to get a TV in my room. ”A beat. Parents exchange looks, awkward.
Tommy, “It’s every weeknight at 4”
Daughter continues to stare at boyfriend admirably, Tommy smiles, non-chalantly, continuing to eat.
Title: The Dr. Oz Show
Weeknights at 4
#4
(I visualize this commercial being mostly silent, the characters, reactions and expressions telling the story)
A very cute little kid (about 3rd or 4th grade) is at school in class. He has his head in his hands, almost falling asleep, very bored, listening to the teacher, giving a very boring lecture. He imagines himself at home instead, having a lot more fun. The bell rings ending this one particular class and signaling lunchtime. The boy rushes out. We focus on the teacher take her lunch break by turning on a small TV near her desk to watch TV and eat her lunch. Meanwhile we cut to the kid continuing to rush out of the classroom, and passing all the other kids at the cafeteria eating their lunch, he goes into the school library to get on the computer. On the school computer he plays with Photoshop and makes a fake doctors note (or goes on the internet and types in fakedoctorsnote.com). Camera focuses on his work, focuses on his document of a fake doctor’s information. The kid is about to fill in the body of the note, the curser is blinking, his note still empty. Camera focuses on the kid deep in thought trying to think of a good ailment. He comes up with one; we see exactly what he is typing. It is an ailment that is a pretty good excuse (but an ailment that Dr. Oz has a particular solution or cure to). The kid finishes the Doctor’s note recommending him to go home for the day. Bell rings signaling lunchtime end. He prints out the note. And rushes into line of kids with their lunch pails, going back into class.
He enters his class; he acts all sick with his particular ailment. He comes up to the teacher still acting sick. The teacher accepts the note, somewhat suspiciously, suspecting the kid’s ruse. She reads the note, camera focus on her face. Camera focuses on the kid’s face, forgetting to play sick for a moment as he peers over the note eagerly anticipating her to believe it and let him go home for the rest of the day. She looks at the kid; camera focuses on his face as he quickly returns to playing sick. She smiles at him, and gives him the certain something that would heal/cure his ailment. He is speechless, his idea didn’t work? She ruffles his hair affectionately “nice try” and sends him off to his seat, he is disappointed. Teacher chuckles to herself and the scene goes into a flashback of her at lunch, watching the Dr. Oz Show. He is teaching and giving the exact information to cure the particular ailment the kid wrote. Camera focuses back on the kid sighing, taking his seat disappointed, and resting his chubby cute little face in his hands, messy hair and all, as the teacher continues with class.
Tagline.
Title: The Dr. Oz Show
Weeknights at 4
#5
Man goes up to the counter at his doctor’s office. The receptionist at the counter looks up, annoyed at the disturbance. He asks to see the doctor and explains his ailment. Lady gives him stacks and stacks of paperwork, tells him to fill them out, and wait in the waiting room.
Man says “But I only have this one ailment, I just need advice or to ask the Doctor what he thinks. It shouldn’t take too long”
Lady says “The doctor has many patients today just like you, waiting time is about an hour.” She has attitude.
Patient sighs, frustrated. He takes his stacks of forms and turns around to face the waiting room. It is packed with a lot of people. Focus on each person, dealing with some sort of ailment. Man sighs again and takes his seat to fill out all those forms. He moves a magazine out of the way, and sets it down beside him. Camera focuses on a Dr. Oz Show ad on the magazine, but the guy hasn’t noticed it. He is filling out his form when he hears a voice, (the voice of Dr. Oz) addressing his particular ailment. At first the man thinks it is his Doctor finally being there for him when he needs it. He looks up eagerly and notices the waiting room TV instead. On TV is the new Dr. Oz Show. Dr. Oz is onscreen and continues talking. He explains the man’s exact particular ailment, and treatment of it as well as any other information about it. The man is speechless, staring at the TV.
Dr. Oz says, “And now another health tip”.
All the other patients in the waiting room look up at the TV, joining the man. Focus on all their faces, watching the TV in unison, very eagerly anticipating their ailment to be explained.
The annoying receptionist with attitude emerges from the next room, looking down at a clipboard at someone’s record. She says, “Next!” and calls out a patient’s name, then looks up. Focus on her face, she expresses confusion. Focus on the waiting room. It is now empty, with the exit door swinging open in the wind. Focus back on her face bewildered, standing there awkwardly with her clipboard.
Meanwhile off screen Dr. Oz’s voice comes on to say, “Watch my new show, the Dr. Oz Show…”
Camera focuses on the TV and starts to move in.
“…where you will learn information that matters to your health and wellness for a better you!”
Title: The Dr. Oz Show
Weeknights at 4
#6
Dr. Oz is in the foreground of the scene. In his usual charismatic way, he introduces himself and tells about his new show. He explains how his new show will be very informative, but in a very straight talk that tells it how it is, medical info in the way everyone can understand. He proceeds to give a tip about something, and as he is doing that, a visually funny example happens in the background, to illustrate exactly what he is talking about, but very literally. For example, Dr. Oz says, “And now a health tip about your heart.”
A man in a giant puffy heart costume comes out, as if it is completely normal to be strolling around.
Dr Oz says, “Your heart is delicate, and might be susceptible to attacks by certain foods that will create some serious roadblocks on your arterial highways. Saturated fats and Trans fats are two things that accelerate the inflammatory process.”
As he says this, two men in a trans fat and saturated fat outfit come out and gang up on the heart. The three men start to fight wrestle in a really funny manner, all in puffy costumes in the back ground, almost as if they are all sumo wrestlers.
Dr. Oz continues to talk, not noticing this very literate illustration of his health tip happening in the background.
Dr. Oz says, “Thankfully the following foods are good not only because of the heart healthy nutrients they deliver but because they have strong anti-inflammatory effects. Foods such as Fruits, Vegetables, and Garlic.”
Meanwhile these three emerge, a man in a fruit suit, a man in a vegetable suit, and a man in a garlic suit. They wrestle the 2 Fats off the heart and help the Heart up and chase away the two Fats, maybe bumping suits very seriously.
Dr. Oz continues. “These foods will help you and your heart, live a long happy life.”
The Heart, the Fruit, the Vegetable, and the Garlic all hug, very cheesily. They smile to the camera even more cheesily as the best of friends.
Straight talk with Dr. Oz. Tagline.
Title: The Dr. Oz Show
Weeknights at 4
#7
Scene is at a normal everyday setting, such as the bank, or the grocery store or the park. A person suddenly gets afflicted with some ailment, nothing too serious or controversial, but big enough that someone attends to the person. The attender person asks the sick person what went wrong, or what happened or what they feel. The sick person tells their ailment, while the attendant person asks everyone else who is an onlooker, “What should we do? Does anyone know what to do?”
One onlooker, maybe someone you wouldn’t think would know this info like a mechanic, suggests a very intelligent answer.
Another onlooker adds to it, “I heard that you should elevate the this and that….etc” (is also someone you wouldn’t think would know the info, like a little girl.
Another person who doesn’t seem like they would know the info, like a stereotypical surfer dude, also adds or explains further, and in a very intelligent manner.
This continues like this with a couple more onlookers, everyone knows the answer to this ailment, and they know it very intelligently (because they’ve been watching the Dr. Oz Show).
End with one particularly funny onlooker with a funny last line answering the advising about the ailment. (for example like a really old woman advising to have more “physical activity” if you know what I mean)
The sick victim is speechless. Cut to end line like:
“With medical Information everyone can use.”
Title: The Dr. Oz Show
Weeknights at 4
#8
Patient is on Doctors table in patient outfit. Doctor comes in, studying the patient file.
Patient: so what’s wrong with me doc?
Doctor: well, (the doctor goes into a very complicated explanation of his condition.
Reaction shot on patient’s face, completely confused. Doctor and patient just stare at each other awkwardly for a couple seconds, as if they speak different languages.
Then in small box in the corner of the screen, almost how in some programs a translator pops up that does sign language, Dr. Oz pops up. He explains exactly what the doctor says but in completely understandable terms that we all can perfectly understand. The patient listens to that. Then the Doctor continues with more medical explanation in complicated medical language.
Dr. Oz translates again in straight talk. Patient goes, Oh
Doctor continues one last time. Oz translates on last time, but this last line is funny.
Dr. Oz. Straight talk.
Title: The Dr. Oz Show
Weeknights at 4
Other rough ideas:
#9
Scene about how there is no health care. Politicians arguing for and against health care for everyone.
Dr. Oz says: “I can’t guarantee you Health-Care, but I can guarantee you Health-Tips.”
Title: The Dr. Oz Show
Weeknights at 4
#10
Guy is interviewing for job interview. Resume says he studies under Dr. Oz. Scroll down further and it says 5X a week
#11
A man is at the grocery store. The grocery attendant finishes checking out his stuff. “50.74 please.”
Man hands him a prescription note with a health tip on it.
Same man is at another retail place. Purchases things. When totaled up, same thing, he pays in a health tip.
Same thing.
“You can never have enough health tips. Or Health tips are valuable too”
#12
“My head hurts.”
“Take a headache medicine. Actually, you should take 5 so it works five times as fast”
Other really bad health advice.
End with “Good advice is hard to find”
Title: The Dr. Oz Show
Weeknights at 4
#13
Couch potato old guy is watching TV again. But he is watching the Dr. Oz Show about stress. His old woman comes in. She starts to nag him that he watches too much TV. He says but it’s the Dr. Oz Show. She nags again, saying he shouldn’t watch TV. She gets a heart attack. He uses Dr. Tips to save her.
“See? TV can be good for you.”
(playing off of “watching TV is bad for you but watching Oz can be good for you.”
#14
A stereotypical jock and a blond cheerleader are having a conversation at the high school football field. The girl is talking about clothes and blonde unintelligent things. The meat head responds with sports and other unintelligible things. Blond comments about a certain ailment. Jock says he heard that the cure for that is so and so and speaks intelligently all of a sudden. Blond responds that she disagrees and that blah blah and speaks intelligibly with medical terms as well. They converse more in this manner, ending with a funny line.
The Dr. Oz Show.
Health Information everyone can use.
#15
Stay at home Husband watching Oz. Wife comes home, she’s all professional, takes a seat on the couch. Complains of ailment. Dad talks in doctor terms, very unlike him.
“You gotta stop watching that show”
#16
Man just goes about his normal life. Encounters an ailment everywhere he goes. He visits his mom, she complains of something. We see him write out something on a note. He does this throughout the day with different people and different ailments. In the end we see that he has been writing prescriptions to “Watch the Dr. oz Show. Weeknights at 4.”
#17
“A better YOU!” promo. Split screen of life without Dr. Oz Show vs. Life with Dr. Oz Show.