Category: Creative Briefs

Creative Brief – MEDIA KIT

Here are some questions you can answer if you want this information included in your Media Kit.  These are only examples and may not apply to you, as Media Kits do vary greatly according to your needs. However, these questions serve as a good example of some information found in Media Kits.

 

  • Any preferred Media Kit title?  If not I will write one for you.

  • Tell me a little about your company or let me know where I can find this information, so I may convey this in the Media Kit.

  • What is your Company Size?

  • What is your Company Location?

  • Give me any info about your product.

  • Who is your target demographic?

  • Do you have specific Terms that you would like conveyed to the affiliates or target audience of this Media Kit?

  • Any restrictions you would like your target audience.

  • What is your termination notice requirement for affiliates?

  • What are your payment terms for affiliates?

  • What is your typical test period?

  • What constitutes a qualified lead to you?

  • How are leads typically sent you you?

  • Do you have any PPC guidelines you’d like shared?

  • What is the Contact information you want included (usually the Affiliate Coordinator, etc.)

 

In my experience, here are a few things you may need from your Graphic Designer to complete a Media Kit:

 

  • Company Logo

  • Screenshots of Thank You Pages

  • Screenshots of Landing Pages

  • Screenshots of Email Ads

  • Screenshots of Banner Ads

I can create the copy first which you may send to your graphic designer to work with.  Or if you prefer, your graphic designer may complete the design first and I can create the copy accordingly.  I can work however is preferential to you.