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Along the lines of Piperlime’s “Save the Date”, we could go a way where we position the surprise as a “Special Delivery” campaign.

 

PRE-LAUNCH

 

#1

Headline:

SPECIAL DELIVERY: A 1st class Cyber Monday offer is arriving tomorrow!

or

SPECIAL ARRIVAL: A Cyber Monday Priority offer is being delivered tomorrow!

 

Hook:

Will you be available to accept?

 

CTA:

Check your inbox tomorrow morning at 8am Pacific!

 

 

Other variations:

 

#2

Headline:

A SPECIAL DELIVERY FOR YOU!!!

 

Hook:

A 1st class Cyber Monday offer is arriving tomorrow only!

 

CTA:

Check your inbox tomorrow morning at 8am Pacific!

 

 

#3

Headline:

A SPECIAL DELIVERY TOMORROW ONLY!!!

 

Hook:

A 1st class Cyber Monday offer is arriving FOR YOU!

 

CTA:

Will you be there to accept?

Check your inbox tomorrow morning at 8am Pacific!

 

#4

Headline:

SPECIAL ARRIVAL FOR YOU!!!

 

Hook:

A Cyber Monday Priority offer is being delivered tomorrow only!

 

CTA:

Will you be there to accept?

Check your inbox tomorrow morning at 8am Pacific!

 

 

#5

Headline:

SPECIAL ARRIVAL TOMORROW ONLY!!!

 

Hook:

A Cyber Monday Priority offer is being delivered FOR YOU!

 

CTA:

Will you be there to accept?

Check your inbox tomorrow morning at 8am Pacific!

 

 


 

LAUNCH

 

#1

Headline:

Your 1st class Cyber Monday offer has arrived…

or

Your Cyber Monday Priority offer has arrived…

 

Hook:

FREE SHIPPING!!! Today Only! Will you accept?

 

CTA:

Go shopping. Start Shipping.

 

 

#2

Headline:

Special Delivery:

 

Hook:

FREE SHIPPING!!!  Today only! Do you accept?

 

CTA:

Shop now.  Ship Now.

 

 

#3

Headline:

Your Special Delivery…

 

Hook:

SHIPS FREE!!! Today Only!

 

CTA:

Will you accept?  Then Shop Now!

 

 


 

To run even closer along the lines of Piperlime’s “Save the Date”, we could go a similar route and position the surprise as a “Mark the Day” where Monday column is circled on a calendar , or “Set your Clock” where 8am Pacific is featured.

 

PRE-LAUNCH

 

#6

Headline:

Don’t miss out: MARK THE DAY

Or

CIRCLE YOUR CALENDAR

 

Hook:

For 1 day only Cyber Monday’s got a special offer you just can’t miss!

 

CTA:

Check your inbox tomorrow morning at 8am Pacific!

 

 

#7

Headline:

SET YOUR CLOCK for Monday

 

Hook:

This time tomorrow, Cyber Monday’s got very special offer for you!!

 

CTA:

At 8am Pacific tomorrow morning check your inbox!

 


 

LAUNCH

 

#6

Headline:

MARK MONDAY

 

Hook:

…because only Monday has FREE SHIPPING!

 

CTA:

Shop. Ship. Repeat.

 

 

#6

Headline:

CIRCLE TODAY!

 

Hook:

Because Cyber Monday gives you Free Shipping today only!

 

CTA:

Get in ship shop shape!

 

 

#7

Headline:

Cyber Monday is ringing out

 

Hook:

With FREE SHIPPING

 

CTA:

Today only! Shop now!


 

First Draft

 

PRE-LAUNCH

 

#1

Headline:

Don’t miss a very special Cyber Monday…

 

Hook:

Tomorrow only!

 

CTA:

Check your inbox tomorrow morning for a special offer!

 

 

#2

Headline:

Something special this way comes!

 

Hook:

Look for a very special offer tomorrow only

 

CTA:

Check your email tomorrow morning

 

 

#3

Headline:

Monday has a very special offer to

 

Hook:

Start your week off right!

 

CTA:

Check your email tomorrow morning at 8am Pacific!

 

 

#4

Headline:

Tomorrow is Cyber Monday!

 

Hook:

And there’s a very special offer coming

 

CTA:

Check your email tomorrow morning 8am Pacific

 

 

LAUNCH

 

#1

Headline:

Your favorite looks are even better

 

Hook:

With FREE SHIPPING!  Today only!

 

CTA button:

Shop Now

 

 

#2

Headline:

Happy Monday!

 

Hook:

Celebrate with FREE SHIPPING today only!

 

CTA:

Ship free

 

 

#3

Headline:

Monday Funday!

 

Hook:

It’s more fun to ship free… For a limited time only!

 

CTA:

Check it out

 

 

#4

Headline:

Hurry before today ends…

 

Hook:

Free shipping is for 1 day only!

 

CTA:

Click here

 

 

#5

Headline:

Aren’t you glad it’s Monday?

 

Hook:

With Free shipping, you should be!  1 day only!

 

CTA:

Shop today

 

 

#6

Headline:

TGI Monday!!!

 

Hook:

Cyber Monday gives you Free Shipping today only!

 

CTA:

Start shipping

 

 

#7

Headline:

Fresh Fall Fashions

 

Hook:

Now with Free shipping!  Today only!

 

CTA:

Start shopping

 

 

#8

Headline:

Tuesday through Sunday is so jealous…

 

Hook:

…because only Monday has FREE SHIPPING!

 

CTA:

Ship Ship Away!

 

 

#9

Headline:

This is the best Manic Monday ever!

 

Hook:

Free Shipping today only!

 

CTA:

Ship Free